Leadership and Management †Essay Example

Leadership and Management – Essay Example Leadership and Management – Paper Leadership and Management – Paper Student Name: Professor: Class Name: Date of Submission: Leadership and Management – Indira Gandhi Leadership and management are two most important aspects in any society or corporate setting. The two are essential if any organization or community is to perform its functions efficiently and head in the right direction. However, although the two are related, there lies a distinct difference between the two. Leadership is the process of influencing people socially. Here, one person is able to rally masses in order to accomplish a given goal. Leadership according to experts is intrinsic and ingrained in the character of a person. (Richard Pat, 37). The real meaning of leadership is the ability of the person in question to bring himself or herself down to the level of servertitude to a people. It is sacrificing for your people and making decisions with their best interests at heart. Some people argue that leaders are born as opposed to being molded by society. Leaders have followers as opposed to mangers that have subordinates. There has been a misconception that good leaders are born. Good leadership is a character that can be acquired with proper training. This is through the continuous processes of self-study, education, training, and experience. The ability to inspire one’s followers into higher levels of teamwork requires certain skills and abilities that do not occur naturally but are acquired through the unending process of hard work and study. Management on the other hand is the act of organizing, controlling, planning and directing a given people to facilitate the production of useful outcomes from a system (Uma, 74). A manager is supposed to work in line with a set of well-defined objectives or goals. The act of management is mainly feature of institutions also known as systems. These systems could be industries and companies, education or religious institutions among others. Good managements define a successful company while poor management is the ultimate downfall of the same. Management involves the process of getting a group of people to act in a coordinated manner to achieve the set out goals. This is accomplished using the available resources efficiently and effectively. Although it is possible to have a pure manger in an organization, current corporate and social trends require the managers to have leadership qualities. A good leader is not only required to utilize the given resources efficiently in meeting the prescribed goals, but is also expected to inspire the people who serve under him into greatness. He or she is to be a role model where his interest is to encompass the betterment of the subordinates. When one gains the honor and respect of his team, he or she will be in a better position to meet his objectives since he will acquire the cooperation of the entire team. The world today has experienced sensational leaders. People who have moved masses and transformed nations. Other world leaders on the other hand have failed in leadership leading to the suffering and oppression of the masses that they lead. One great and phenomenal leadership icon is a woman by the name Indira Ghandi. Born in the year 1917, the Indian politician became the second woman to hold the office of prime minister where she served for three consecutive terms (Joseph, 93). Not surprisingly, she was the daughter and an only child of the first prime minister of India once it gained independence. To date she rests as the second longest serving female prime minister. She is a woman, rise above the dogmatic and discriminatory patterns that the world had about women and defied traditional rules. Rules that suggested that such domains like leadership were for the reserve of men. Indira Ghandi was a transformational leader (Peter, 77). This is the kind of leader who causes positive change in a people or social system. She was able to cause changes in the individuals whom she served and the entire social system. Through her leadership, many people were motivated, boost the morale and performance of most of the Indians and others who mainly reside in the third world nations. This was accomplished through a variety of mechanisms. She was able to identify and connect with the poor in society who at the time made up much of India’s population. During her reign, she was responsible for boosting the economy of India to become one of the fastest growing economies of the world. Indira Gandhi did not enjoy the privileges experienced by many children since she was deprived of normal childhood. Her life drastically changed after a visit by Mohandas Gandhi who at the time was the pacifist leader of the Indian freedom movement. The leader converted Indira Gandhi together with her parents. This later led to her parent’s imprisonment when she was only four years old because of their radical activities. This jailing would later become frequent thereby depriving her a normal childhood. The constant insecurities of her childhood played a pivotal role in shaping her into the confident leader she was. The experiences hardened her developing a deep resolution of not getting hurt as her mother had been. Her childhood games related to her future wars with the British government. In one instance, when she was only eleven years old, she played a mock money brigade similar to the epic Indian story Ramayana. In this brigade, she would enact a war against the British. Her ascension into such a high office of that of a prime minister was of significant inspiration to the women of India and the rest of the world at a time when women were still fighting to find an equal place in the society. This led her to becoming a symbol of success to the women and the third world. Indira Gandhi style of leadership was mostly autocratic. This style of leadership involves one person domineering the decision-making processes . Indira Gandhi is considered an autocratic leader since she made decisions based on her own ideas and judgments with little consideration of the advice offered by others. This led to her having many adversaries during her political tenure. This style of leadership was exceptionally beneficial during her tenure because during her time, most of the decisions needed to be deliberated on quickly. Her autocratic style enabled her to meet deadlines and have project finished. Indira Gandhi believed in hard leadership styles as opposed to Sonia Gandhi who mainly employed soft leadership styles. Her style of leadership is mostly blamed for her final assassination. Her hard leadership style was always about placing more faith on performance than on the people running the government. This is in contrast to Sonia Gandhi’s soft leadership styles where she placed more emphasis on the issues affecting the people than on performance. Indira Gandhi also believed in both transformational and transactional leadership style as opposed to Sonia Gandhi’s transformational leadership style. The time prevailing Indira’s leadership called for more hardened leadership styles as opposed to the current times, which call upon more soft approaches in facing the current issues. although Sonia seems soft on the outside, her actions indicate that she is a strong woman who makes tough decisions. This she does with more concern for the people she serves. The leadership styles of both women were very relevant in accordance with the times in which they served. Sonia’s soft leadership is particularly effective in solving the corruption issues affecting the people of India. She is a cool thinker who fights corruption on all fronts. She is quick in deliberating on decisions pertaining to corruption passing judgment to people irrespective of their party affiliations. Her leadership style is mainly effective in the coalition government she serves in, which calls upon more of a balancing act. Although critics have a lot to say about her iron rule and disregard for democracy, people in the whole agree that she did a lot for her country. The prime minister of the term was quick to defend the interests of the people of her country (Shakuntala, 75). In 1971, India experienced a problem that threatened to cripple its struggling economy. The government of Pakistan sidelined the people of the populated East of Pakistan and therefore treated them unjustly and violently. The widespread atrocities resulted to people fleeing Pakistan and entering India as refugees. Within a short time, there was an influx of refugees in India. This caused financial instability and hardship in the country. Indira waged a war against Pakistan, emerging victorious. Her decision to go to war with Pakistani was not in favor with many people especially the west. The United States, which was in support of Pakistan, severed its relations with India but this did not shake Indira’s stand. At the end, her decisions, as analysts say, helped Pakistan stabilize politically and economically (Morgen, 62) Another strong character that helped Indira change India in her era is that she believed in going beyond the norms. She went beyond the common order and went ahead to design creative ways of doing this. She was what can be called, a revolutionary leader (Peter, 90) A revolutionary leader by definition is a leader who causes a sudden and major positive impact on humanity. The best argument in support of this is what came to be known as the ‘Green Revolution’ in India. The populous country had been struggling with chronic food shortages since its independence. Through Indira Ghandi, the same country became a major exporter of wheat, rice, cotton and milk because there was a surplus in production. Ghandi put her foot firmly on the ground and declared that her country was no longer going to rely on food aid from The United States of America. This was, largely due to her hate for the then American president, Richard Nixon. Either way she was able to lead India to start exporting food rather than importing. She then moved on to diversify the crop production in the country hence exporting a greater variety of goods (Peter 89). The white revolution was a name coined for the expansion in milk production in the country. The white revolution led to better health as cases of severe malnutrition could now be stopped. The tough times that Indira had led her to adopt a rather autocratic leadership style in governing the country. This according to leadership and management theories is whereby a leader makes all the decisions without consulting other people. The leader does not and cannot entertain any suggestions from subordinates. This leadership style led to her loosing popularity in the highly democratic country. In 1967, Indira authorized the development of nuclear weapons in India. This was in response to nuclear tests that had been conducted by China. According to Indira China was trying to intimidate India. In 1974, India’s first nuclear test was launched. This was met with protests from Pakistan. This time round Pakistan decided that it was India that was trying to intimidate them with nuclear weapons. Although this move did not augur very well with other countries, no one condemned her (Gopal, 88) At one time India was experiencing a lot of political unrest due to a ruling by the high court, the woman of iron rule was said to have rallied the president of the time to de emergency to declare a state of emergency. She declared the arrest of those participating in the demonstrations and managed to restore order in the country. As can be seen, her autocratic style led to a lot of change in the country. This style as academicians say can be successful if the leader in question motivates the people and leads them directly towards the goal. Indira Ghandi did this (Ernest, 67). However, there is a dark side to every person. Indira’s rule was characterized by some rather inhuman actions. After the state of emergency was declared, Ghandi coerced the president to pass some motions without them being debated in parliament. One such motion was to allow her to rule without decree. Her rule saw the police given the power to arrest and imprison protesters without trial. Communication was highly censored and media freedom curtailed. This even saw the communications minister resign due to frustration by Gandhi’s government. Under her supervision, the government conducted a cleanup of the slums that left thousands of people homeless and hundreds killed. This move made the people of India bitter and unforgiving towards the government. In the assessment of her strengths and weaknesses, what mostly stands out is her growth from low key and local personality to that of international eminence. This was made possible by her ability to evoke strong feelings on her democratic ideals. This goes to expound further on her leadership abilities. One of the strong leadership qualities was her affinity with the masses. For instance, when she spoke of â€Å"Garibi†, she was criticed at first if she had ever experienced â€Å"Garibi†. This criticism is unfounded because one does not necessarily need to have undergone through poverty to sympathize with those undergoing through such hardships. This only requires a down to earth heart and motherly love to comprehend the hardships of poverty or the lack of basic amenities in life. Her sentiments to those in poverty made an appeal to the millions in poverty and in the process winning their hearts. She was able to establish a good rapport with the masse suffering in the remotest parts of the country. Her ability to connect with the grieving millions won her laurels to the extent of amazing her critics and opponents in her love for them. Commoners, even one particular peasant who worked as a â€Å"Bhangi† could identify her as their savior and the protector of their rights. This could be identified as her greatest strength and achievement in life. Her leadership strengths enabled her to run a great country such as India with such a population, vast territory and diverse culture in a plausible way. To attain such a fete requires a high degree of management skills coupled with exemplary leadership attributes. All this she accomplished in the presence of numerous irritants in her functioning and blamed for most of the problems bedeviling the nation. Her great vision and leadership skills brought about many of the opportunities that led to the realization of most of the dreams and visions. Indira Gandhi is credited with many exemplary performances even in the midst of her weaknesses. One of her weaknesses is inherently engraved in her autocratic form of leadership. Gandhi is blamed for being intolerant to dissent and rarely taking advices from other people. Every leader is bound to have an erred perspective or thought of a given issue. This is why careful consultation with other professionals before deliberating on any major issue is important in any effective leadership. After careful consultation, one is bound to have a more informed view on a particular subject. Prominent officials like Tandon, describe Gandhi as shy, diffident and uncomfortable at sitting through detailed arguments. She is said to have loathed and uncooperative during discussions that involved complex issues. This highly works against any leader especially if the persons one is avoiding are on your side. Indira Gandhi is considered to have been very proud and reserved and was not at easy at conversing with junior officers or persons who were not in close contact with her. During her tenure, cabinet meetings were rarely convened because she did not esteem such meetings to be of high importance. Another flaw attributed to Indira Gandhi was that she believed the fight for power justified any of the means used in the fight. This belief is very dangerous especially when one is fighting his or her very own fellow citizens. This also goes a long way in revealing the desire and obsession for power that Indira Gandhi had. Although every leader is supposed to have a passion for the success of his team or ideologies, obsession is poisonous and often leads to ones detriment. The most ridiculous and perhaps inhuman rule passed under her tenure was the family planning law that was meant to manage India’s rapidly expanding population. The law saw men being forced to undergo vasectomy. The later was done forcibly, often poorly, and unprofessionally. One may argue that her weaknesses overshadow her strengths but again, different situations call for a different approach( Peter, 2000) Looking at a great leader like Nelson Mandela who led South Africa across the long road to apartheid, we may say that Indira could have achieved what she did in a less ingenious way. Nelson Mandela was also a revolutionary leader. He led South Africa to independence against white rule. A great believer in Democracy, the iconic leader remains hailed as one of the world’s greatest leaders. He was imprisoned for most of his political life yet he still preached peace upon release (Nelson, 54). Nelson employed tact and democracy in leading the highly prosperous country. This leaves us with something to think about. Could Indira have achieved the much she did in a different way? What could have been differently if she had adapted a more democratic leadership style like Nelson Mandela? Maybe, she could not have been imprisoned after being unseated out of power. If so, then maybe India would not be where it is today. Bibliography Richard L.D., Patricia G.L., 2007. The leadership experience. 4th ed. New York: Cengage Learning. Joseph C.R., 1993. Leadership for the twenty-first century. New York: Greenwood Publishing Group. Peter G.N. 2009. Leadership: Theory and Practice. 5th ed. New York: SAGE publishers. Shakuntala .M., 1995. Indira Ghandi. New York: Concept publishers. Gopal .D., 1974. Indira Ghandi. New York: Thompson press. Uma .V., 1974. Indira Ghandi: revolution in restraint. New York: Vikas publishers. Nelson M., 1990. The struggle is my life. Pakistan: Popular Prakashan. Peter F., 2000. Management: tasks, responsibilities, practices. New York: Taylor Francis. Morgen W., 2004. Management: the basics. New York: Routledge. Ernest D., 1969. Management: theory and practice 2nd ed. New York: Bookstore Rex. .

Major Sub-Disciplines of Geography

Major Sub-Disciplines of Geography The field of geography is a vast and wondrous academic field with thousands of researchers working in dozens of interesting sub-disciplines or branches of geography. There is a branch of geography for just about any subject on Earth. In an effort to acquaint the reader with the diversity of the branches of geography, we summarize many below. Human Geography Many branches of geography are found within human geography, a major branch of geography that studies people and their interaction with the earth and with their organization of space on the earths surface. Economic GeographyEconomic geographers examine the distribution of production and distribution of goods, the distribution of wealth, and the spatial structure of economic conditions.Population GeographyPopulation geography is often equated with demography but population geography is more than just patterns of birth, death, and marriage. Population geographers are concerned with the distribution, migration, and growth of population in geographic areas.Geography of ReligionsThis branch of geography studies the geographic distribution of religious groups, their cultures, and built environments.Medical GeographyMedical geographers study the geographic distribution of disease (including epidemics and pandemics), illness, death and health care.Recreation, Tourism, and Sport GeographyThe study of leisure-time activities and their impact on local environments. As tourism is one of the worlds largest industries, it involves a great number of people making very temporary migrations and is thus of great interest to geographers. Military GeographyPractitioners of military geography are most often found in the military but the branch looks not only at the geographic distribution of military facilities and troops but also utilizes geographic tools to develop military solutions.Political GeographyPolitical geography investigates all aspects of boundaries, country, state, and national development, international organizations, diplomacy, internal country subdivisions, voting, and more.Agricultural and Rural GeographyGeographers in this branch study agriculture and rural settlement, the distribution of agriculture and the geographic movement and access to agricultural products, and land use in rural areas.Transportation GeographyTransportation geographers research transportation networks (both private and public) and the use of those networks for moving people and goods.Urban GeographyThe branch of urban geography investigates the location, structure, development, and growth of cities - from tiny village to huge megalopolis. Physical Geography Physical geography is another major branch of geography. It is concerned with the natural features on or near the surface of the earth. BiogeographyBiographers study the geographic distribution of plants and animals on the earth in the subject known as biogeography.Water ResourcesGeographers working in the water resources branch of geography look at the distribution and use of water across the planet within the hydrologic cycle and of human-developed systems for water storage, distribution, and use.ClimateClimate geographers investigate the distribution of long-term weather patterns and activities of the earths atmosphere.Global ChangeGeographers researching global change explore the long-term changes occurring to planet Earth based on human impacts on the environment.GeomorphologyGeomorphologists study the landforms of the planet, from their development to their disappearance through erosion and other processes.Hazards GeographyAs with many branches of geography, hazards combine work in physical and human geography. Hazard geographers research extreme events known as hazards or disaster and explore the human interac tion and response to these unusual natural or technological events. Mountain GeographyMountain geographers look at the development of mountain systems and at the humans who live in higher altitudes and their adaptations to these environments.Cryosphere GeographyCryosphere geography explores the ice of the earth, especially glaciers and ice sheets. Geographers look at the past distribution of ice on the planet and ice-cause features from glaciers and ice sheets.Arid RegionsGeographers studying arid regions examine the deserts and dry surfaces of the planet. The explore how humans, animals, and plants make their home in dry or arid regions and the use of resources in these regions.Coastal and Marine GeographyWithin coastal and marine geography, there are geographers researching the coastal environments of the planet and how humans, coastal life, and coastal physical features interact.Soils GeographySoil geographers study the upper layer of the lithosphere, the soil, of the earth and its categorization and patterns of distribution. Other major branches of geography include: Regional Geography Many geographers focus their time and energy on studying a specific region on the planet. Regional geographers focus on areas as large as a  continent  or as small as an urban area. Many geographers combine a regional specialty with a specialty in another branch of geography. Applied Geography Applied geographers use geographic knowledge, skills, and techniques to solve problems in everyday society. Applied geographers are often employed outside of academic environment and work for private firms or governmental agencies. Cartography It has often been said that geography is anything that can be mapped. While all geographers know how to display their research on maps, the branch of  cartography  focuses on improving and developing technologies in map-making. Cartographers work to create useful high-quality maps to show geographic information in the most useful format possible. Geographic Information Systems Geographic Information Systems  or GIS is the branch of geography that develops databases of geographic information and systems to display geographic data in a map-like format. Geographers in GIS work to create layers of geographic data and when layers are combined or utilized together in complex computerized systems, they can provide geographic solutions or sophisticated maps with the press of a few keys. Geographic Education Geographers working in the field of  geographic education  seek to give teachers the skills, knowledge, and tools they need to help combat geographic illiteracy and to develop future generations of geographers. Historical Geography Historical geographers research the human and physical geography of the past. History of Geography Geographers working in the history of geography seek to maintain the history of the discipline by researching and documenting the biographies of geographers and the histories of geographic studies and geography departments and organizations. Remote Sensing Remote sensing  utilizes satellites and sensors to examine features on or near the earths surface from a distance. Geographers in remote sensing analyze data from remote sources to develop information about a place where direct observation is not possible or practical. Quantitative Methods This branch of geography uses mathematical techniques and models to test  hypothesis. Quantitative methods are often used in many other branches of geography but some geographers specialize in quantitative methods specifically.

Services Marketing Management - Comparison of two service Essay

Services Marketing Management - Comparison of two service sectors(broad explanation in the assignment criteria section) - Essay Example Traditionally, many service industries both business and non business sectors would not be market oriented, in fact, there are several reasons behind it. Marketing business and non business services include some basic elements as marketing goods. And they should focus on good services by defining their segments and target markets. The four main characteristics can differentiate services marketing from goods i.e. intangibility, inseparability, heterogeneity and perishability. These factors should be followed in an effective manner to make service marketing strategy more good and successful. Wolver Hampton Bus Station is owned and operated by the West Midlands Passenger Transport Executive. Under the authority of West Midlands Passenger Transport, they promote and develop public transport across West Midlands. (Transport and travel Research, 2005).This public transport service came into force on 1st October 2002. They work for the benefit and ease for the public in Wolver Hampton and all across West Midlands. They take responsibility to provide effective public transports to its customers. They also promise to provide good and effective service especially for blind and disabled people to make their travel easy and free of hurdles. Because wheelchairs and mobility scooters are increasing in UK, so, they also want to minimize that by providing the people with best and useful way of traveling. Service marketing is basically a concept of providing best services to its users and its customers. This company lacks in this area. They started the bus services but they didn’t provide any satisfactory services to its passengers. Customers are the king because they make the company successful. There were several other issues and problems in Wolver Hampton bus service which really dissatisfied its passengers. In short, this bus service failed to provide good services to their

See the attachment Term Paper Example | Topics and Well Written Essays - 2000 words

See the attachment - Term Paper Example The Economists Dictionary of Economics defines Microeconomics as "The study of economics at the level of individual consumers, groups of consumers, or firms... The general concern of microeconomics is the efficient allocation of scarce resources between alternative uses but more specifically it involves the determination of price through the optimizing behavior of economic agents, with consumers maximizing utility and firms maximizing profit." Microeconomics is a field of economic study that focuses on how an individuals behavior and decisions affect the supply and demand for goods and services. For the purpose of microeconomics, the actions of individuals, households and businesses are crucial. One key element of microeconomics is price theory. Theoretically, all markets are perfectly competitive, with supply and demand driving prices. However, individuals and groups can directly affect the supply and demand of products and services. Labor economics, for example, is based largely on the analysis of the supply and demand for labor of different types. An economic theory contends that the price for any specific good/service is the relationship between the forces of supply and demand. The theory of price indicates that the point at which the benefit gained from the people that demanded the entity,   meets the sellers  marginal costs is the most optimal market price for the good/service. Labor is a measure of the work done by human beings. Labor economics seeks to understand the functioning and dynamics of the market for labor. Labor markets operate through the interaction of workers and employers. Labor economics looks at the suppliers of labor services (workers), the demands of labor services (employers), and attempts to understand the resulting pattern of wages, employment, and income(Freeman, 72-76). Market failure is a situation in which a market is inefficient in organizing

Coffee Industry Essay Example for Free

Coffee Industry Essay People usually drink coffee to stay up while awake at night, besides that many people rely on coffee to get their day started. According to the New England Journal of Medicine, â€Å"Drinking coffee can lead to a longer life†; however, many consumers have no idea of the impact of habits on their coffee and coffee farmers around the globe, ethical issues of consumers with the industry is not fair; but to coffee farmers, the issues are human rights violations and use of child labor issues need to be addressed. To remedy this situation, the fair trade will hopefully improve the living conditions of some of the poorest people in the world through certified value and the change in the consumers choice. Coffee is one of the most valuable commodities in the world, most of the farmers in the form of small retail and come from developing countries, although the majority of coffee sales are in the America and Europe many people around the world rely on coffee to work and have a better life; however, to producing quality coffee, farmers have to work very hard though farmers receive very little money and the inequity of the coffee producing companies when they sell coffee. Working conditions of farmers in the plantations are very different, although they work hard , but it paid for exploitation, for example , in Guatemala , coffee pickers to harvest 100 pounds to get the minimum wage $ 3 per day (The Problem with Fair Trade Coffee 2010),farmers have to work overtime and do not earn extra money, so farmers use child labor for the production of coffee to save money and use these chemicals effect of the human body in order for a fast development of coffee sale on the market. Moreover, using the chemicals and the development of the coffee industry adversely affect habitat and species decline. In addition, forests are cut down to coffee production affects the environment and soil erosion. According to World Wildlife Fund (WWF), â€Å"converting forest to tea and coffee agriculture can also create erosion and soil loss† (WWF 2010) ; Yet the farmers have no choice and/or the opportunity to change. According to the International Coffee Organization or ICO â€Å"Coffee production in 2012 was 144 611 000 bags, mostly from less developed countries such as, Brazil 50 826 000 bags ,Vietnam 22 000 000 bags and Indonesia 12 730 000 bags â€Å" (ICO 2013), though coffee production is highly ranked in the world, but farmers still do not get enough money to pay for life, for example. Vietnam in 2012, producing nearly 30 % of world coffee production but the turnover is only 10 % of the total trade value obtained from the global industry, the main reason is due to their ability to improve processing of value and coffee products are limited, coffee roasting plants in countries with rates lower than 10%, when farmers sells 1kg of coffee beans, farmers gets about 2 dollars or an average price of one cup of coffee oversea, yet 1 kg of coffee can make 50 cups. In addition, the links between farmers and enterprises are not strong, the lack of information on farmers markets, so farmers often extorted. Moreover, the risk of crop failure is the fear of the coffee growers. Most of the profits from coffee for export processing enterprises, coffee farmers only enjoy a small percentage. That has caused insecurity for farmers. Solution to this problem is the fair trade. According to Wikimedia, Fair trade coffee is coffee that is certified as having been produced and marketed to a stated set of standards. Many Customers pay a higher price when buying coffee with the certification logo or brand in the Belief Furniture , by doing so, they are helping farmers in the Third World . In particular, the fair trade coffee movement gives a reasonable price to the Farmers who were being a low wage labor exploitation. However, achieve certification of fair trade, farmers must meet several conditions of production as farmers have to meet a large variety of production standards : there are limits on the use of child labor , pesticides , herbicides , genetically modified products , etc. With these standards met, both consumers and farmers can benefit, with farmers getting the sufficient amount of money for their products, and the consumers getting their product knowing it’s safe to consume and has no effect on the producers financially or ethnically. These farmers must cooperate with businesses to produce the certified products, such amounts received will be higher and the lives of the farmers would be better. In addition, consumers should choose certified products in the supermarket or the market as this will support and will be helpful for farmers. In conclusion, fair trading is the way for farmers and coffee producers to get a higher amount, and will change lives for the better. Therefore farmers should choose fair trade to ensure benefits and consumers should choose products that have been certified to support the farmers. Reference * The problem with Fair Trade Coffee. * Retrieved August 30, 2013, from http://www. ssireview. org/articles/entry/the_problem_with_fair_trade_coffee * Coffee Production and Labor. * Retrieved August 30, 2013, from http://www. organicconsumers. org/starbucks/coffeelabor. htm * Fair Trade Coffee * Retrieved August 30, 2013, from http://en. wikipedia. org/wiki/Fair_trade_coffee * International Coffee Organization- EXPORTING COUNTRIES: TOTAL PRODUCTION * Retrieved August 30, 2013, from http://www. ico. org/prices/po. htm. * Health and effect of Coffee * Retrieved August 30, 2013, from http://en. wikipedia. org/wiki/Health_effects_of_coffee * Environmental Impacts of Coffee and Tea Production * Retrieved September 2, 2013 from http://www. hellogreentomorrow. com/blog/2010/11/environmental-impacts-of-coffee-and-tea-production.

Sponsorship Today Essay -- Business and Management Studies

Sponsorship Today Introduction to sponsorship Sponsorship is an important marketing tool for many organisations & is an important element of the promotional mix. Sponsorship involves the support of an event, activity, person, organisation or product by an unrelated organisation that may exchange money, services or goods in return for the association that the sponsorship provides. Sponsors choose events that attract their target market to enhance their brand reputation & awareness. A method of shaping brand identity, sponsorship can improve company image, raise company profile & generate awareness of company values. An integral part of marketing strategy, sponsorship is useable either as a single marketing activity or alongside other marketing tools such as advertising, public relations & promotion in order to leverage the sponsorship & increase the impact. Sponsorship originated in sports in the 1960’s and has been the fastest growing form of marketing spreading to the arts, media, charities, education & broadcasting as a result of globalisation, technological advances & recognition of the value & revenue that can be earnt from sponsorship. A universal medium, few sports or arts events are now without sponsors looking to broaden their competitive advantage. Some forward thinking sponsors now plan long term, using grass roots sponsorship to form a bond with their target market early in their development as a consumer. Previously used only as a PR tool, sponsorship it is now a separate component of the promotional mix, playing an important role in the whole of the marketing mix. Sponsorship consultants & advertising agencies now offer sponsorship as a separate marketing tool and research agencies provide profiles of audiences, evaluate and measure success. The growth of the sponsorship industry has been largely at the expense of other forms of advertising, such as media advertising & due to the restrictions on advertising products such as alcohol and tobacco. Sponsorship of charities & other worthy concerns has also grown as part of 'cause-related marketing' programmes. Types of Sponsorship The UK sponsorship industry can be divided into four main sectors: sports, broadcast and social and environmental and its sponsors pay large sums of money to be associated with events that have worldwide coverage. Spo... ... Sudharshan - Mastering Marketing Financial Times - The Essence of Services Marketing Adrian Payne - Value Based Marketing Doyle - Marketing Plans Malcom Macdonald - Marketing Principles and Practice Adcock, Bradfield, Halborg, Ross - Marketing Communications Websites - www.knowthis.com - www.cim.co.uk - www.dti.gov.uk - www.mintel.co.uk - www.wmrc.com - worldmarketsresearch centre - www.magrathesolutions.com - www.marketingguru.com - www.marketignteacher.com - www.meansbusiness.com - www.mediamixweb.com - www.dma.co.uk - www.idm.co.uk - www.etstrategicmarketing.com - www.marketingprofs.com - www.netmba.com - www.mtsu.com - www.banat.com.au - www.jackmartin.com - www.sponsorship.com - www.vodafone.co.uk - www.variantrandomstate.org - www.uksponsoship.com - www.standardlife.com - www.tinthepark.com - www.themanager.corg - www.sportlink.au.co.uk - www.sohotheatre.co.uk - www.publicity.org - www.nike.com - www.news.bbc.co.uk - www.netmba.com - www.stellaartois.com - www.sportssponsorship.co.uk - www.marketingvox.xom

How to Lose Belly Fat and Get a Flat Stomach Essay

In this article we provide a series of diet rules that you must follow if you wish to lose weight and get a flat stomach. Then we have some specific advice for men, women, teens and seniors and finally cover the lifestyle factors and exercises which are needed to maintain a healthy weight. We then review some of the weight loss advice from major publications over the last decade. At the end of the article you will find links to several of our fitness workouts that will help you to lose weight. Knowing how to lose belly fat is the first step in gaining that flat stomach that so many people aspire to. Once the fat is lost you are only one step away from attaining the ultimate dream, six pack abs. However, even a thin layer of loose belly fat can be hard to shift. If you are looking for advice on how to lose stomach fat then following these tips and tricks will help you to lose that gut quickly. Combined with a fitness plan, these tips to lose belly fat will speed up weight loss and get you in shape in no time. Not everyone wants a washboard abs, but if you just want to trim down some inches around the waist and get a flatter stomach, these tips can really help you. Remember that central obesity is bad for your health and that losing belly fat reduces risks of developing more serious health issues in the future such as diabetes and heart disease. Diet Rules To Reduce Visceral Fat / Belly Fat Say Goodbye to Belly Fat! 1. Throw Out The Junk Food – Reduce Sugar and Saturated Fat To lose stomach fat you have to throw out the junk food! You are what you eat, so don’t eat junk. Do not keep junk food like cookies, chips, sweets and other similar products in your house. Junk food and addiction to sugar is considered to be the greatest cause of belly fat today. There are some foods that burn belly fat which will help you, but you still have to control calories. If you do not have these bad foods lying around, you will not think about them and after sometime, you will break the bad eating habits. Most weight loss plans provide great nutrition advice and motivational tips to help you keep your healthy diet on track and this is essential for losing belly fat. But, why is junk food so bad? Mostly it is due to the high sugar content of junk food. Most junk food consists of refined carbs and sugar, which when eaten quickly raise blood sugar levels, leading to reduction in fat burning and increase in appetite. 2. Carbohydrates and Losing Belly Fat – Low GI Carbs are Best Consumption of carbohydrate is essential for losing belly fat, but there are good carbs and bad carbs. Refined flours and the foods that they create, such as white bread, pasta, donuts, cakes and biscuits (yes, biscuits cause weight gain) should be avoided. They can cause bloating, poor digestion, and lead to accumulation of fat, which is the opposite of how to lose belly fat! â€Å"Good carbs†, such as fresh fruits and vegetables, should be eaten instead. Slow release carbohydrates are also beneficial, such as oats, brown rice, some pulses and sweet potato. A diet that takes most of its carbs from fruits and vegetables, as opposed to refined flours, is healthier. Read our Low GI Diet eBook to learn how the glycemic index help you to lose weight. Ideally granary or wholemeal bread should be eaten instead of white bread, and biscuits / cookies and cakes should be avoided. Consuming too much carbohydrate can bump up your insulin level, which can slow down your metabolism. Your body cannot metabolize too much carbohydrate at once because the body does not need so much energy at once. The excess sugar from the carbohydrates will just turn into stomach fat. Much research has shown that adopting the Atkins Nutritional Approach, i.e. a high fat/protein diet, is the way ahead to lose weight fast. Avoiding carbs increases the fat burning metabolism (lipolysis), which helps to reduce belly fat to get a flat stomach. Combine your meals with a good mixture of protein, carbohydrates and vegetables. Your source of protein should be in the size of a deck of cards; the carbohydrates in the size of your palm and the major bulk of your meals should come from vegetables, ideally low GI vegetables. (advertisement) 3. The Natural Way to Lose Belly Fat – Eat Like a Cave Man Following a natural food idea is a great way to lose belly fat as if combines the rules above, that is you avoid all junk food and all processed food, sugar and saturated fats. Following a Caveman Diet or a Low GI diet are two ways to lose belly fat the natural way. It is important that you avoid gimmicks and pills when try to lose weight. You need to make a lifestyle change and carry on eating a healthy diet and exercise after you lose weight. Systems such as the HCG Diet and Lemonade Cleanse / Maple Syrup Diet may aid fast weight loss initially but in the long-term there is a much greater risk of putting the weight back on again. 4. No More Late Night Snacks – Stop Comfort Eating Try not to have late night snacks. The main problem with late night snacking is that there is not much activity done afterwards. People go straight to bed right after the late night meal because they are tired. So, this will cause high sugar levels in the blood stream and no energy spent after that. The excess sugar will just turn into belly fat very quickly. You can reduce you hunger and food cravings by following a low glycemic diet. Fluctuations in blood sugar causes increases in appetite. Losing stomach fat requires a strict diet so avoiding hunger is essential. Late night snacking is often emotional eating and not eating to nourish. 5. Drink Less Alcohol To Lose Weight Decrease alcohol consumption. If you drink a lot, you will accumulate fat around your waist. Excess alcohol consumption can really give you a belly. Have you seen people who are slim all over but have a beer belly sticking out? Well, that is the effect of excess alcohol consumption. Alcohol does not contain any nutrients at all. So, all the energy consumed through alcohol will be stored as belly fat! If you want to lose weight fast then you need to stop drinking for a while. You do not need to give up alcohol completely, but just drink in moderation. Do not drink everyday and limit yourself to just one glass of wine or one bottle of beer. (advertisement) Lifestyle Changes To Help Lose Weight Get Faster Results: Free Weight Loss Guide Super Fitness Plans Low GI Diet Plan 31 Day Fat Loss 1. Turn Out The Lights Before Bed Sleep research has shown that sleeping with a light on, even just a dim night light, is enough to cause changed to appetite. Researchers found that subjects that sleep with a light on gain more weight. 2. Exercise for Weight Loss – Burn Fat With Cardio and Weights Exercise is vital for weight loss and long-term health. Exercising has an immediate effect on weight, in that as you exercise you burn energy (mostly glycogen stored in muscle tissue). The body replaces the lost energy by breaking down sugar reserves in fat cells. This is why we lose weight (fat) when we exercise. Exercise also helps build muscle and this means that your metabolism is raised permanently. Finally, the more exercise you do, the fitter you get. The fitter you are, the more you can exercise and the more calories you burn. If you do not know how to get started, find a fitness class, hire a personal trainer or learn from or guides. If you want to exercise by yourself then books exercise can help (there are some old but free books on gymnastic exercises here). We have a growing selection of advice and articles to help you get fit here at MotleyHealth.com. 3. What is the Best Exercise to Lose Belly Fat? The question that is so often asked has finally been answered by sports scientists. Researchers from the Duke Uni Medical Center have found that aerobic exercise is more effective at burning visceral (belly) fat than weight training. Visceral fat is the least healthy of fat too. It causes diabetes, heart disease and some forms of cancer. â€Å"Resistance training is great for improving strength and increasing lean body mass. But if you are overweight, which two-thirds of the population is, and you want to lose belly fat, aerobic exercise is the better choice because it burns more calories.† – Dr. Cris Slentz, Duke University Medical Center, 2011. How to Lose Belly Fat with Exercise The key to losing belly fat is to exercise often. We suggest exercising at least 7 times per week. If you can fit in 2 workouts a day all the better. Although sports research has indicated that intensive exercise is most effective, this new research suggests that really it is just a matter of burning more calories. So whether you spring or walk makes no difference, so long as you do the work. Sprinting obviously burns calories quicker than walking but if you can only walk that just means is that you have to exercise for longer each day. There are many exercise routines that will help you to get a 6 pack once you have lost all your belly fat. However, the most important thing is to combine different workouts. Weight training is essential, as building muscle speeds metabolism. Intensive exercise, such as interval training and circuit training burns fat fast. Keep it varied, and you will lose weight. Remember that although stomach exercises will not help you to lose belly fat, they will help to tone the mid-section and develop your abdominals. If exercise is simply not an option for you then you should read the section on How to Lose Weight which explains the role of food, hormones and fat loss. Although diet plays the most important role in losing weight and belly fat, exercise really is essential. Fortunately there are some fitness and weight loss plans that are tailored to help people lose belly fat. We have many workouts in our fitness section.

An Analysis On Value Chain In TVS Group

An Analysis On Value Chain In TVS Group TABLE OF CONTENTS TOPICS Page No 1. INTRODUCTION OF TWO WHEELER AUTOMOBILE SECTOR: -4- 2. GLOBAL TWO WHEELER MARKET – 2009 -4- 3. TWO-WHEELERS PURCHASE TREND -5- 4. INDIA AS A GLOBAL AUTOMOBILE MARKET PLAYER. -6- 5. INTRODUCTION OF TV SUNDARAM IYENGAR AND SONS LIMITED (TVSS). -8- 6. TVS MOTORS AS A TWO WHEELER PIONEERS. -10- . OVERVIEW OF TVS, QUALITY, FINANCIALS & GROWTH PLANS-15- 8. IT’S COMPETITORS. -13- 9. TVSM – STRATEGY FOR GROWTH-15- 10. SCOOTY PEP + -17- 11. SWOT ANALYSIS OF SCOOTY PEP-19- 12. CONCLUSION-19- 13. BIBLIOGRAPHY-20- INTRODUCTION OF TWO WHEELER INDUSTRY Automobile is one of the largest industries in global market. Being the leader in product and process technologies in the manufacturing sector, it has been recognized as one of the drivers of economic growth. During the last decade, well directed efforts have been made to provide a new look to the automobile policy for realizing the sector's full potentia l for the economy. Aggressive marketing by the auto finance companies have also played a significant role in boosting automobile demand, especially from the population in the middle income group. Two-wheeler segment is one of the most important components of the automobile sector that has undergone significant changes due to shift in policy environment. The two-wheeler industry has been in existence in the country since 1955. It consists of three segments viz. scooters, motorcycles and mopeds. In India there are some MNC’s and Indian company dealing in automobile sector. The main key players who are dealing in this sector are Hero Honda, Bajaj, Yamaha, Honda, and TVS. Global two wheeler market – 2009 Two-wheelers to remain the preferred option over Cars – The ownership and maintenance cost of a car is 4 times of a two wheeler – Two wheelers deliver a superior mileage of 70kmpl as compared to 12kmpl of the cars. – Mileage is a key factor influencing buying behavior. Size of the total market: 43 million numbers [pic] Two-wheelers Purchase Trend- India is on every major global automobile player's roadmap and it isn't hard to see why: [pic] ? India is the 2nd largest two-wheeler market in the world, ? th largest commercial vehicle market in the world ? 11th largest passenger car market in the world and is ? Expected to become the 7th largest by 2016. Two-wheelers on a roll ? The demand drivers for the two-wheeler industry are ? High growth in service sector @ 9% ? Favorable demographics – a young population, rising hous e-hold incomes, increasing literacy levels ? Faster introduction of new models ? Increasing replacement demand (from 6 to 3 years) ? Absence of effective public transport. ? Increased availability of low cost retail finance (more than 1500 locations) pic] The key factors emerging are:- †¢ Target audience for two-wheelers is huge. †¢ 140 mn people will be added to the working population in the next 5 years time. [pic] Two-wheelers to remain the preferred option over Cars – The ownership and maintenance cost of a car is 4 times of a two wheeler – Two wheelers deliver a superior mileage of 70kmpl as compared to 12kmpl of the cars – Mileage is a key factor influencing buying behavior. [pic] 2003-04 2004-05 2005-06 2006-07 2007-08 2008-09 Introduction of TV Sundaram Iyengar and Sons Limited (TVSs) pic]TVS Motors is the second largest company in the two-wheeler industry with a market share of 16%. Infect, it is the only Indian company without a foreign colla boration in the two-wheeler industry. When the company opted out of the collaboration with Suzuki in 2002, many believed that TVS was headed towards extinction. But the company proved the doomsayers wrong and came out with a very successful `TVS Victor'. TVS Motors Ltd. originally incorporated in 1982 to manufacture two-wheelers in collaboration with Suzuki Motors of Japan, TVS was one of the leaders in two-wheeler industry. It is the holding company for the TVS Group of companies engaged in the manufacturing of various automotive components, two wheelers and a few other industrial products. They are also into the financial services sector. The turnover of the entire group was close to $2 billion in 2003. TVS was founded by T. V. Sundaram Iyengar in 1911. It is the only automotive manufacturer in India to get the prestigious Deming Prize. One of its subsidiaries Sundaram Clayton was the first company in India to receive the Deming followed by Sundaram Brake Linings also getting the Deming Prize. This prize is â€Å"given to organizations or divisions of organizations that have achieved distinctive performance improvement through the application of TQM in a designated year. † Sundaram Clayton went on to be awarded the Japan Quality Medal. The TVS group of companies is mainly situated in Padi, Tamil Nadu, in the outskirts of Chennai (formerly Madras) |Type |Private Conglomerate (BSE) | |Founded |in 1911 by Shri. T V Sundaram Iyengar | |Headquarters |Chennai, Tamilnadu, India | |Key people |Mr. Venu Srinivasan Chairman | |Products |Motorcycles,Mopeds,Ungeared scooters, Automotive components | |Revenue |USD 3. billion (FY 2009) | |Employees |5,633 (2007) | |Website |www. tvsmotor. in | TVS Motors:- TVS Motor Company has its origin in SUndaram Clayton Limited, Moped Division, started in 1980. The factory was started in Hosur, Tamil Nadu in southern India. The first product launched was a 50 cc moped, which appealed to the asses because of its capability to carry two people. In the same location, the same promoters started another company in 1984, in collaboration with Suzuki Motor Corporation of Japan, for the manufacture of 100 cc motorcycles under the brand name of Ind-Suzuki Motorcycles. Subsequently in the moped division was bought by Ind Suzuki Motorcycles in 1987 and the company changed its name to TVS Suzuki Ltd. Even though the company started producing all kinds of two wheelers like mo peds, scooters and motorcycles, the collaboration with Suzuki continued for the motorcycles only. The collaboration with Suzuki Motor Corporation ended in 2001 and since then the name of the company changed to TVS Motor Company. The company now develops all types of two-wheelers through its own in house R&D facility and manufactures in three locations in India, Hosur in Tamil Nadu, Mysore in Karnataka and Baddi in Himachal Pradesh. It has recently started a new manufacturing plant in Indonesia to cater to the South East Asian market. The Chairman and Managing Director of the Company is Mr. Venu Srinivasan who is the grandson of TV Sundaram Iyengar. OPERATIONS REVIEW Quality The Company has significantly improved the quality performance of all its products through a systematic task force approach. The fact that the Company came out with Industry first five year extended warranty program on Star brand is a testimony to its manufacturing quality. TQM The Company continues to benefit from 100% participation of employees in TQM activities. The employees have completed more than 1,200 projects through QC Circles and Cross Functional Teams. The average number of suggestions implemented per employee was 69 during 2007-08. Cost management The Company continues its rigorous focus on costs through an effective deployment system. Value engineering and aggressive global sourcing projects are being pursued to reduce material costs and also to partially neutralize input material cost increase. TPM is practiced in all the plants to ensure significant improvement in productivity and reduction in manufacturing cost. During 2007-08, the Hosur and Mysore plants were awarded the TPM excellence certificate by the Japanese Institute of Plant Management (JIPM). Going forward- Going forward, the road for TVS appears to be bumpy. Automobile industry is the most competitive industry with competition on all fronts viz. pricing, innovations, supply chain, efficiency etc. The situation is further aggravated by rise in raw materials like steel, rubber, plastics etc, as the company is not able to increase the selling price in proportion, thereby affecting the net profit growth. This is evident from the fact that though in FY04 sales grew by 4%, operating profit fell by 1%. Though the raw material prices have cooled off from their peaks, we expect margins to remain under pressure in near future. Riding on significant growth in the two-wheeler segment over the years, coupled with strong cash position and expectation of buoyant economy, two wheeler companies have been planning capacity expansions. Hero Honda has embarked on a green field expansion plan (initial investment of Rs 2. 5 bn). Bajaj Auto (BJAT. BO, news) is expected to increase its capacity by 33% by June 2005. Similarly Honda Motors and Scooters (SCOO. BO, news) India Ltd, 100% subsidiary of Honda Motors Japan is expected to double its capacity in FY06. These developments are likely to create a significant increase in supply of two wheelers, changing the demand supply scenario and thus putting pressure on margins. As compared to TVS, its competitors are sitting with on a huge pile of cash. Hero Honda generated close to Rs 9 bn from operations, where as Bajaj Auto generated Rs 15 bn from operation in FY04, thereby are in a better position to execute expansion plans. TVS generated Rs 2 bn from operations in FY04. National Council for Applied and Economic Research (NCAER), in its report has projected that the demand for motorcycles will be almost 10 times of that of the scooters by 2011-12. TVS, traditionally is considered to be a regional player with a strong hold in Southern region. As per NCAER report, major demand for Scooters is expected to come from northern region, which will account for 50% of the total demand. Similarly the major demand for motorcycle is expected to be from Western region, which will account for 40% of the total demand. Thus it will require considerable effort on part of the management to significantly improve their presence in these regions. This may have an adverse impact on profits due to additional expenditure on account of advertising and publicity. Suzuki sees TVS Motor as main competitor SUZUKI MOTOR Corporation (SMC) and Venu Srinivasan-led TVS Group may have parted company. But the separation seems to be still working on the mind of the erstwhile foreign partner in the former joint venture TVS Suzuki Ltd. (now TVS Motor). SMC, which is now entering the Indian two-wheeler segment independently, has sort of identified TVS Motor as its principal competitor. In a chat with the visiting Indian newspersons at Hamamatsu in Japan, Shinzo Nakanishi, Managing Director, had on more than one occasion indicated that their target would be TVS Motor. Suzuki would aim to match the production and sales of TVS. Otherwise, there is no meaning for the divorce,† he asserted. Suzuki is currently waiting for the `cooling off' period post-separation to end to launch head-on into the Indian two-wheeler market. The cooling-off period ends in April 2004. Mr. Nakanishi indicated that the SMC joint venture with Integra Group would go on stream in the autumn of 2005. While declining to di vulge the capacity of the proposed plant, he said the initial Suzuki investment in the venture would be around $10 million. To a question, he said, the joint venture would focus on producing products in the growing segments (100cc to 150cc four-stroke vehicles). Suzuki had picked the plant location in Haryana in view of the fact that Maruti Udyog had already established a large vendor base around that place. Mr. Nakanishi said Integra would function only as a facilitator for Suzuki to get into the two-wheeler business. â€Å"It will be a gate for us. We will buy them out over a period,† he added. Asked to comment on TVS Motor's proposal to enter the Southeast Asian market, Mr. Nakanishi was guarded but did not mince words. â€Å"We will fight them out there as well,† he asserted. The market in Southeast Asia was competitive, he said. And, Suzuki had presence in countries like Indonesia, Thailand and Vietnam. Indian two wheeler market – Competitive Scenario [pic] India is now the second largest two-wheeler market in the world TVS Motor Company – Mission We are committed to being a highly profitable, socially responsible, and leading manufacturer of high value for money, environmentally friendly, lifetime personal transportation products under the TVS brand, for customers predominantly in Asian markets and to provide fulfilment and prosperity for employees, dealers and suppliers. Vision Statement TVS Motor – Driven by the customer TVS Motor will be responsive to customer requirements consonant with its core competence and profitability. TVS Motor will provide total customer satisfaction by giving the customer the right product, at the right price, at the right time. TVS Motor – The Industry Leader TVS Motor will be one among the top two two-wheeler manufacturers in India and one among the top five two-wheeler manufacturers in Asia. TVS Motor Company is the third largest two-wheeler manufacturer in India and one among the top ten in the world, with annual turnover of more than USD 1 billion in 2007-2008, and is the flagship company of the USD 4 billion TVS Group. [pic] TVSM – Strategy for growth †¢ Secure product leadership by – Introducing brands that break compromises for customers. – Offering the most innovative ‘package’ of product, access and finance. – Faster introduction of Refresh / upgrades †¢ Forge TVSM into an organization that is ‘fit for growth’ by – Delivering best-in-class durability & reliability Building a lean and flexible manufacturing with faster ramp-up capability. – Aggressive global sourcing – Sweating assets to the maximum. – Leveraging the power of IT across core functions. †¢ Accelerate development & deployment of energy-efficient technologies. TVS Motor posts 23% growth in November 2009 Sco oters grow at 38%; Domestic Sales increase 38% Hosur, 01 December 2009: TVS Motor Company has posted 23% growth in November 2009, registering total two wheeler sales of 120,844 units against 98,402 units in the corresponding period of the previous year. The company continued to post growth in sales for the eighth consecutive month, registering a cumulative growth of 8% with sales of 989,353 units in the current financial year up to November 2009 against 917,439 units in the same period last year. Domestic sales of the company witnessed a quantum increase in sales positing growth of 38% recording 106,836 units in November 2009 as against 77,491 in the corresponding period of the previous year. The company's scooter sales grew by 38% posting 25,115 units when compared to 18,210 units in the corresponding period of the previous year. Total motorcycle sales of the company stood at 45,080 units in November 2009 when compared to 45,276 units recorded in November 2008. Exports recorded sales of 14,008 units of two wheelers in November 2009 as against 60,911 units in the corresponding period of the previous year. During the month, the company unveiled two novel products, 110 cc motorcycle TVS Jive and 110 cc automatic scooter, TVS WEGO. TVS Jive features innovative T-Matic technology with rotary gear technology coupled with an automatic clutch. The bike's anti-stall mechanism makes smooth riding possible at low speeds even in high gears, without the engine shutting off. The downward rotary gear system enables the rider to reach neutral straight from top gear. The bike can be started in any gear and is fitted with an electric start for convenience. TVS WEGO is a multi-user, family-friendly and sleek metal bodied scooter that strikes a perfect balance between stability and maneuverability, power and mileage, and sturdiness and ease, making it a delight to ride for any category of users. The company hopes to add around 15% to 20% to its monthly sales, once these new products are made available in the market. SCOOTY PEP + The TVS Scooty Pep Plus is a modern 4 stroke 75cc scooty that is ideal for the ladies. Its powerful engine generates maximum power of 3. 68kw (5 bhp) @ 6500rpm and maximum torque of 5. 8 @ 4000 rpm. [pic] Some of the best features of the Scooty Pep Plus are jewel box headlamp, integrated tail lamp, chrome plated exhaust, multi reflector indicators, and the striking pillion grab rail. Besides these, there are many other features to this scooterette that prove very user-friendly- auto choke, bag hooks, compartmentalized utility box, auto fuel tap, glove box push and pull bag holder among others. The Pep Plus Scooty comes in dual texture colors and arresting graphics. TVS Scooty has always been a good looker. The Pep+ retains the familiar face with its friendly expression but gets a tangy new set of graphics. The grab-rail also now matches its body color. Dual-tone shades spruce up the scooter with a racy chequered look on the front apron and rear panels. Grips, levers, switchgear and mirrors are top-notch. The only drawback is absence of a rear brake-locking clamp. In a smart move, the key slot itself is florescent, so as to allow grope-free access in the dark. There's also a new cell phone-charging point. Pep+ lights up its lockable under seat storage bay and offers yet another smart feature that would do well on any such scooterette, a spring at the mounting pivot prevents the seat from accidentally closing at a fuel station and crushing unsuspecting fingers. It retains its quality feel in offering alloy rims, both front and rear. The refreshed force air-cooled Plus motor feels just as buzz-free and convenient in its automatic ways as before, but there is a difference with healthy dozes of supplementary performance begging to be used. The Plus not only feels meaty where it matters most in its low- and midrange punch, but does manage a relatively respectable top speed of 71kph delivered with refinement. Sitting on the Scooty is comfortable for all except the tallest and the heaviest, who will surely feel cramped. The Scooty was always bold offering twin telescopic forks as front suspension. While the rest of the industry sticks with diminutive and far less effective front dampers, the Pep Plus carries forward this handling-enhancing theme. At the rear, there is a single shock absorber doing duty in conjunction with its hinged engine. The alloy rim-shod Pep Plus is set just right for a ride quality that doesn't wallow overtly, nor feels too firm. It's a well-damped scooterette that offers as much stability as can be expected from any two-wheeler on 10-inch wheels. It steers accurately, turn-in to corners is feather-like and cornering manners satisfactory. The 110mm drum brakes are adequate kit for this vehicle, and offer fine feedback through their individual levers. SWOT ANALYSIS StrengthWeakness |Huge sale network (3500 Dealers). |Suppose to be very sophisticated. | |Better sale service. |Not fit for ruler India. | |It has the highest share in automobile sector. |They have big gap between cubic capacities of its products. | |It has a good brand image. |Its market share is reducing from last few years. | |It gives better service for customers. |Spare parts are too costly. | |Best customer preference. | |Debt equity ratio is only 0. 1. | | |If they are able to improvise the fuel efficiency of Scooty pep+, it |Main threats to TVS are their competitors like:- | |will be a golden opportunity to take over the market. |Bajaj Auto Ltd. | |Growing world demand for entry-level motorcycles especially in emerging|Hero Honda. | |markets |Yamaha Motors India. | |The cost of the product is very high in comparison to other companies. | Opportunitie sThreats CONCLUSION:- †¢ Long term growth prospects for the industry is attractive. †¢ TVSM poised to grow ahead of market through strong innovation and faster upgrades. †¢ Exports will be a key thrust area and will contribute to 10% of sales. †¢ Indonesian project will be an adjacency to current operations and will improve geographical insurance. †¢ Focused efforts to reduce cost will improve profitability. Awards and Accolades _ 2002 – Deming Application prize ( First powered two wheeler company in the world to be awarded this prize for TQM ) _ 2002 – Best Technology award for TVS Victor from Ministry of Science and Technology, Govt of India _ 2003 – Best managed and most investor friendly company by Business today _ 2004 – ‘Best design’ award in the two wheeler category for Scooty PEP from National Institute of design and Business world _ 2005 – ‘Mother Theresa’ award for best Corporate citizen BIBLIOGRAPHY- www. google. com www. tvsmotorsltd. com www. tvsmotor. in   

William Henry Harrison, U.S. General and President

William Henry Harrison, U.S. General and President William Henry Harrison (February 9, 1773–April 4, 1841) was a U.S. military commander and the ninth president of the United States. He led American forces during the Northwest Indian War and the War of 1812. Harrisons time in the White House was brief, as he died about one month into his term of typhoid fever. Fast Facts: William Henry Harrison Known For:  Harrison was the ninth president of the United States.Born:  February 9, 1773 in Charles City County, Virginia ColonyParents: Benjamin Harrison V  and Elizabeth Bassett HarrisonDied:  April 4, 1841 in Washington, D.C.Education: University of PennsylvaniaSpouse: Anna Tuthill Symmes Harrison (m. 1795-1841)Children: Elizabeth, John, William, Lucy, Benjamin, Mary, Carter, Anna Early Life Born at Berkeley Plantation, Virginia, on February 9, 1773, William Henry Harrison was the son of Benjamin Harrison V and Elizabeth Bassett (he was the last United States president to be born before the American Revolution). A delegate to the Continental Congress and signer of the Declaration of Independence, the elder Harrison later served as governor of Virginia and used his political connections to ensure that his son received a proper education. After being tutored at home for several years, William Henry was sent to Hampden-Sydney College at age 14 to study history and the classics. At his fathers insistence, he enrolled at the University of Pennsylvania in 1790 to study medicine under Dr. Benjamin Rush. However, Harris did not find the medical profession to his liking. When his father died in 1791, Harrison was left without money for schooling. After learning of his situation, Governor Henry Light-Horse Harry Lee III of Virginia encouraged the young man to join the army. Harrison was commissioned as an ensign in the 1st U.S. Infantry and sent to Cincinnati for service in the Northwest Indian War. He proved himself an able officer and was promoted to lieutenant the following June and became an aide-de-camp to Major General Anthony Wayne. Learning command skills from the gifted Pennsylvanian, Harrison took part in Waynes 1794 triumph over the Western Confederacy at the Battle of Fallen Timbers. This victory effectively brought the war to a close; Harrison was among those who signed the 1795 Treaty of Greenville. Frontier Post In 1795, Harrison met Anna Tuthill Symmes, the daughter of Judge John Cleves Symmes. A former militia colonel and delegate to the Continental Congress from New Jersey, Symmes had become a prominent figure in the Northwest Territory. When Judge Symmes refused Harrisons request to marry Anna, the couple eloped and wed on November 25. They would ultimately have 10 children, one of whom, John Scott Harrison, would be the father of future president Benjamin Harrison. Harrison resigned his commission on June 1, 1798, and campaigned for a post in the territorial government.  These efforts proved successful and he was appointed Secretary of the Northwest Territory on June 28, 1798, by President John Adams. During his tenure, Harrison frequently served as acting governor when Governor Arthur St. Clair was absent. Harrison was named the territorys delegate to Congress the following March. Though he was unable to vote, Harrison served on several Congressional committees and played a key role in opening the territory to new settlers. With the formation of the Indiana Territory in 1800, Harrison left Congress to accept an appointment as the regions governor. After moving to Vincennes, Indiana, in January 1801, he built a mansion named Grouseland and worked to obtain the title to Native American lands. Two years later, President Thomas Jefferson authorized Harrison to conclude treaties with the Native Americans. During his tenure, Harrison concluded 13 treaties which saw the transfer of over 60,000,000 acres of land. Harrison also began lobbying for a suspension of Article 6 of the Northwest Ordinance so that slavery would be permitted in the territory. Harrisons requests were denied by Washington. Tippecanoe Campaign In 1809, tensions with Native Americans began to increase following the Treaty of Fort Wayne, which saw the Miami sell land that was inhabited by the Shawnee. The following year, the Shawnee brothers Tecumseh and Tenskwatawa (The Prophet) came to Grouseland to demand that the treaty be terminated. After they were refused, the brothers began working to form a confederation to block white expansion. To oppose this, Harrison was authorized by Secretary of War William Eustis to raise an army as a show of force. Harrison marched against the Shawnee while Tecumseh was away rallying his tribes. Encamping near the tribes base, Harrisons army occupied a strong position bordered by Burnett Creek on the west and a steep bluff to the east. Due to the strength of the terrain, Harrison elected not to fortify the camp. This position was attacked on the morning of November 7, 1811. The ensuing Battle of Tippecanoe saw his men turn back repeated assaults before driving off the Native Americans with determined musket fire and a charge by the armys dragoons. In the wake of his victory, Harrison became a national hero. With the outbreak of the War of 1812 the following June, Tecumsehs War became subsumed into the larger conflict as the Native Americans sided with the British. War of 1812 The war on the frontier began disastrously for the Americans with the loss of Detroit in August 1812. After this defeat, the American command in the Northwest was reorganized and after several squabbles over rank, Harrison was made commander of the Army of the Northwest on September 17, 1812. After being promoted to major general, Harrison worked diligently to transform his army from an untrained mob into a disciplined fighting force. Unable to go on the offensive while British ships controlled Lake Erie, Harrison worked to defend American settlements and ordered the construction of Fort Meigs along the Maumee River in northwest Ohio. In late April, he defended the fort during an attempted siege by British forces led by Major General Henry Proctor. In late September 1813, after the American victory at the Battle of Lake Erie, Harrison moved to the attack. Ferried to Detroit by Master Commandant Oliver H. Perrys victorious squadron, Harrison reclaimed the settlement before commencing a pursuit of British and Native American forces under Proctor and Tecumseh. Harrison won a key victory at the Battle of the Thames, which saw Tecumseh killed and the war on the Lake Erie front effectively ended. Though a skilled and popular commander, Harrison resigned the following summer after disagreements with Secretary of War John Armstrong. Political Career In the years following the war, Harrison aided in concluding treaties with the Native Americans, served a term in Congress (1816–1819), and spent time in the Ohio state senate (1819–1821). Elected to the U.S. Senate in 1824, he cut his term short to accept an appointment as ambassador to Colombia. There, Harrison lectured Simon Bolivar on the merits of democracy. In 1836, Harrison was approached by the Whig Party to run for president. Believing they would be unable to defeat the popular Democrat Martin Van Buren, the Whigs ran multiple candidates hoping to force the election to be settled in the House of Representatives. Though Harrison led the Whig ticket in most states, the plan failed, and Van Buren was elected. Four years later, Harrison returned to presidential politics and led a unified Whig ticket. Campaigning with John Tyler under the slogan Tippecanoe and Tyler Too, Harrison emphasized his military record while blaming the depressed economy on Van Buren. Promoted as a simple frontiersman, despite his aristocratic Virginia roots, Harrison was able to easily defeat the more elitist Van Buren. Death Harrison took the oath of office on March 4, 1841. Although it was a cold and wet day, he wore neither a hat nor coat as he read his two-hour inaugural address. He fell ill with a cold on March 26, shortly after taking office. While popular myth blames this illness on his prolonged inaugural speech, there is little evidence to support this theory. The cold quickly turned into pneumonia and pleurisy, and despite the best efforts of his doctors, Harrison died on April 4, 1841. Legacy At age 68, Harrison was the oldest U.S. president to be sworn in prior to Ronald Reagan. He served the shortest term of any president (one month). His grandson Benjamin Harrison was elected president in 1888. Sources Collins, Gail.  William Henry Harrison. Times Books, 2012.Doak, Robin S.  William Henry Harrison. Compass Point Books, 2004.

Geronimo Held Captive at Fort Pickens

Geronimo Held Captive at Fort Pickens The Apache Indians have always been characterized as fierce warriors with an indomitable will. It is not surprising that the last armed resistance by Native Americans came from this proud tribe of American Indians. As the Civil War ended the U. S. Government brought its military to bear against the natives out west. They continued a policy of containment and restriction to reservations. In 1875, the restrictive reservation policy had limited the Apaches to 7200 square miles. By the 1880s the Apache had been limited to 2600 square miles. This policy of restriction angered many Native Americans and led to a confrontation between the military and bands of Apache. The famous Chiricahua Apache Geronimo led one such band. Born in 1829, Geronimo lived in western New Mexico when this region was still a part of Mexico. Geronimo was a Bedonkohe Apache that married into the Chiricahuas. The murder of his mother, wife, and children by soldiers from Mexico in 1858 forever changed his life and the settlers of the southwest. He vowed at this point to kill as many white men as possible and spent the next thirty years making good on that promise. The Capture of Geronimo Surprisingly, Geronimo was a medicine man and not a chief of the Apache. However, his visions made him indispensable to the Apache chiefs and gave him a position of prominence with the Apache. In the mid-1870s the government moved Native Americans onto reservations, and Geronimo took exception to this forced removal and fled with a band of followers. He spent the next 10 years on reservations and raiding with his band. They raided across New Mexico, Arizona, and northern Mexico. His exploits became highly chronicled by the press, and he became the most feared Apache. Geronimo and his band were eventually captured at Skeleton Canyon in 1886. The Chiricahua Apache were then shipped by rail to Florida. All of Geronimos band was to be sent to Fort Marion in St. Augustine. However, a few business leaders in Pensacola, Florida petitioned the government to have Geronimo himself sent to Fort Pickens, which is part of the Gulf Islands National Seashore. They claimed that Geronimo and his men would be better guarded at Fort Pickens than at the overcrowded Fort Marion. However, an editorial in a local newspaper congratulated a congressman for bringing such a great tourist attraction to the city. On October 25, 1886, 15Â  Apache warriors arrived at Fort Pickens. Geronimo and his warriors spent many days working hard labor at the fort in direct violation of the agreements made at Skeleton Canyon. Eventually, the families of Geronimos band were returned to them at Fort Pickens, and then they all moved on to other places of incarceration. The city of Pensacola was sad to see Geronimo the tourist attraction leave. In one day he had over 459 visitors with an average of 20 a day during the duration of his captivity at Fort Pickens. Captivity as a Sideshow Spectacle and Death Unfortunately, the proud Geronimo had been reduced to a sideshow spectacle. He lived the rest of his days as a prisoner. He visited the St. Louis Worlds Fair in 1904 and according to his own accounts made a great deal of money signing autographs and pictures. Geronimo also rode in the inaugural parade of President Theodore Roosevelt. He eventually died in 1909 at Fort Sill, Oklahoma. The captivity of the Chiricahuas ended in 1913.

Reflective Rhetorical Analysis Essay Example | Topics and Well Written Essays - 1250 words

Reflective Rhetorical Analysis - Essay Example ce Johnnie that cigarette smoking was a very dangerous addiction that not only causes harm to an individual alone, but also for their family, friends, and the society in general. In that respect, my rhetoric focused on highlighting the economic and social costs associated with cigarette addiction in terms of maintaining the health of the smoker when health effects like cancer start manifesting, and the resultant financial burden the audience’s family is likely to bear. Additionally, my rhetoric highlighted the negative impact of smoking on society in terms of reduced productivity of the addict, and the potential risk of loss of life of a productive member of the society in critical situations. The purpose of persuading johnnie through the rhetoric was to get him to gain self-control and to overcome his addiction, to live a healthy life that is self-directed and productive; addiction to cigarette addiction destroys families and individual’s lives, and can be a real source of pain and suffering. Johnnie feels totally incapacitated by the addiction like his own life depends on it so much so that he cannot function at all without engaging in the habit; in that respect, the withdrawal symptoms that accompany his attempt to quit makes quitting difficult and almost impossible. My rhetoric aimed to persuade Johnnie to feel and believe that he has power over his smoking addiction and that it was not the other way round, with the addiction controlling him to such an extent that he could not do without engaging in the habit. By altering Johnnie’s perspective about the smoking addiction, the rhetoric was meant to persuade him to gradually control his smoking by reducing the number of cigarettes he smokes every day and to stop the habit altogether. The audience of the rhetoric, Johnnie, was a close friend, a stubborn and yet very friendly fellow, who was always in the mood for conversation and little chats about everything that crosses his mind. Johnnie is a very social